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Target and GE join forces to produce LED refrigerated display cases

Apr 13, 2010
Energy usage will be cut by 60% compared to fluorescent systems

In its bid to revolutionize the environmental impacts and energy usage of its products, Minneapolis-based Target Corporation will install over 55,000 doors incorporating GE high-performance LED units.

The freezer and cooler door cases will be installed in 500 stores nationwide.

"Target strives to be a responsible steward of the environment," remarks Target Vice President Tony Heredia. "We continue to find ways we can increase energy efficiency and pilot new technologies. Efforts like these, which help reduce one of our largest operating expenses, also curtail our impact on the environment."

Having already converted 150 stores in 2009, Target intends to convert an additional 350 stores in 2010. The GE LED systems will be used in new and remodeled stores going forward.

GE has sold more than 700,000 LED refrigerated display case lights since their invention in 2006. Forty of the top 50 U.S. grocers and supermarkets are using the solutions, as well as 19 of the top 25 convenience store chains.

"Through this conversion to reliable GE-quality LED systems and through additional initiatives that we're helping to execute, Target is making great strides both operationally and environmentally," says Michael Petras, president and CEO of GE Lighting.

The LED system operates at 29 watts per door, compared with an average of 73 watts with the existing fluorescent lamps, and Target will see additional savings due to the integration of motion-activated occupancy sensors for the majority of the display cases.
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