Savile Row tailor chooses Soraa LEDs for flagship store
Soraa, maker of GaN on GaN LED technology, has announced that 245 of its LED lamps have been installed in Gieves & Hawkes's Savile Row flagship store in London. The scheme involves variations of Soraa's VIVID MR16 LED lamp.
Founded in 1771, tailor Gieves & Hawkes has a reputation for luxury with function. It is known for outfitting the UKs armed services and the British Royal Family as well as designing stylish yet classic suits for men. The retailer's approach to lighting design was no different - while the lamps needed to be energy efficient and functional, they also needed to be luxurious and refined.
"With its ultimate Savile Row address, refurbishing and modernising the historical 18th-century Gieves & Hawkes flagship store was challenging. I wanted to respect the original architecture of the building, whilst at the same time creating a contemporary space that acted as a foil to both the elegant creations of creative director Jason Basmajian as well as the history of the brand, which has spanned over a century," said Teresa Hastings, the interior designer selected for the project.
"With the help of lighting designers, Lightplan, we have created a unique space with a lighting system that is completely controllable, and Soraa lamps are a huge part of this achievement. The colour rendering gives an accurate light whether it is set at a low level setting for evening events or a daylight setting for normal retail hours. The change in moods running throughout the store was a massive factor in the overall scheme, which is why Soraa lamps were ideally suited for this project."
"The colour quality, in particular, is such that every shade of a garment is visible in its truest form, which is really remarkable from a merchandising perspective. The lamps also create a dramatic environment by highlighting the stone flooring and timber surfaces of the showroom with minimal glare," said Baris Gursen, senior lighting designer at Lightplan. "And if the store wants to host an event, the mood of the space can be significantly altered by using the lamps' dimming feature."
Soraa's GaN on GaN technology allows its LEDs to operate at currents that are more than five times higher than LEDs built on other materials. This means a lot of light comes from a very small source resulting in a narrow beam of light from one source.
